Imaxtree Benefit Cosmetics is a company that's built itself upon an eyebrow empire. From the brand's Ka-Brow Eyebrow Gel ($24) to the Goof Proof Brow Pencil($24), it has released many a fan-favorite brow product in its day. But there seems to be one product in particular that's risen above the rest. We've seen it all over Instagram feeds, YouTube, and beauty blogs.
Category Makeup
Erin Jahns I test-drive tons of new products every month, and it takes a lot to impress me. It takes even more to inspire a permanent deviation from my set-in-stone routine. But considering I'm a beauty editor-and therefore have access to tons of exciting products on an everyday basis-this is slightly depressing.
While we're happy to forecast future trends (you know, in order to prepare our makeup bags), it's even more exciting when we can wear our newest discoveriesВ right here and now. Enter summer beauty trends. The season's styles used to feel tired (think barrel curls and expected updos), but this year they're fresh, graphic, and decidedly modern.
When businesswoman, fashion designer, former Spice Girl and all-around badass Victoria Beckham sat down to tell us about her latest beauty launch, the focus wasn't just about why we should all line up to buy the product (although we still will, TBH). For Beckham, the future of beauty isn't about the next big trend-it's about clean ingredients and sustainability.
Smokey eye makeup is a true classic that'll see you through everything from party season to weddings and days when a statement eye is just necessary. But if you've been sweeping your lids with the same blend of smokey shadows over and again, it's time to mix things up. We're talking pops of color from deliciously dark teal to bright orange, swapping greys for copper tones or a wash of rainbow shades, and changing up the shape or placement of your shadow so that even hooded eyes won't hide your handiwork.
Isabella Behravan There's just no escaping that bubblegum hue, is there? Few color trends are so pervasive and long-lasting that they earn their own monikers, but when you think about it, Millennial Pink's fate was sealed from the beginning. Equal parts retro-inspired and kitschy-cool, the mauvy pastel shade is also muted enough to double as a neutral.
Whether you pay hard-earned cash for a fresh manicure or spend a considerable amount of your precious time DIY-ing your nails, you should always expect your polish to stay fresh for, at the very least, a few weeks. But, the real danger to your meticulously-painted claws isn't the vulnerable 5-10 minutes they take to dry.
If you've seen ourВ UnboxedВ series, you know how much we love (carefully) tearing into a pretty package filled with makeup, skincare, and the occasional wildcard food or drink item. Even if we aren't always completely in love with all of the contents of a box, the actual process of receiving it in the mail, opening it, and being surprised by its contents is enough to get usВ to fork over the monthly subscription fee.
Fenty Beauty launches will never not make my eyes twinkle. Dozens of beauty products land on my desk onВ the daily, but whenВ Fenty arrives, a drumroll might as well be playing in the background. I mean, when the bad gal of the beauty industry comes out with a new beauty product, you pay attention. Ask Byrdie's managing editor, Lindsey Metrus, what my face looked like this morning when she handed me the Killawatt Freestyle Highlighter ($34) in Diamond Ball-Out.
Long before the UV-assisted, long-lasting manicure we all now know and loveВ as gels, there were henna manicures, kohl manicures, and manicures that signified class status. It's no surprise that nails have been a significant part of the beauty world and industry for centuries.В Keep scrolling through to find out how the history of nail polish has evolved; it's truly fascinating!
The Mann-Apatows are The Family Next Door-the kind of neighbors you'd trust to hold your spare key, lend you flour when you're out, and make you laugh so hard you wake up the rest of the block. Mann's laugh, in particular, is infectious, and serves as a thermometer for her emotions. During our phone conversation with eldest daughter Maude, despite not being in her physical presence, I bear witness to a range of Leslie Laughs: There's the slightly awkward giggle she does when she's said something heavy; the booming laugh when she (playfully) pokes fun at Maude; the polite, friendly laugh when there's a pause in conversation.
Thick, natural-looking brows are one of the most coveted attributes these days. They frame your face, look youthful, and put you in a category with the likes of Cara Delevingne, Lily Collins, and Lucy Hale. That being said, it's obvious not everyone is as well-endowed as those aforementioned celebrities when it comes to their eyebrows.
It took me a long time to incorporate color into my wardrobe. When I say long, I'm talking 20 years. Up until about a year ago, I wore all black or all white, depending on the season. One day, my Colombian friend who works in fashion said she was sick of me dressing like a goth detective and unilaterally decided she was going to start styling me; color was non-negotiable.
@Michaelashton / Instagram When I recently met with Marc Jacobs BeautyВ ambassador Michael AshtonВ (who also happens to be Adele's makeup artist), I did not expect to have anything in common with him. I mean, he spends his days globetrottingВ with one of
Urban Outfitters When tasked with thinking of a beauty mistake for every year I've been alive, I was hoping the process would be at least slightly difficult. I'm a beauty editor, after all; my record is supposed to be pretty clean. But alas, I had a three-page list of embarrassing beauty blunders within about five minutes.
When I was finally allowed to buy my own makeup instead of borrowing from (read: sneaking into) my mom's cabinet, I went straight to the Walgreens makeup aisle. Even though I had wandered down the aisles before, I felt an alienating feeling overcome me now that I was there with the intention of buying beauty products, only to be faced with a sea of faces that looked nothing like mine.
Scrolling through Instagram is a veritable smorgasbord of information. On any given day you're wading through images of friends, notable humans, products, ads, and the like, smashing the save button every few hours when you see an outfit, face, or pose that may require revisiting. It feels creative and a bit voyeuristic in equal measure, offering up recommendations and intimate life experiences from people you may not know outside of the app.
OmbrГ© lips are seriously beautiful to look at, and come in so many forms and colors. While Pinterest and Instagram might serve us addicting ombrГ© lip inspiration all day long, what is the most realistic way to recreate an ombrГ© look on ourselves that we can actually wear in public? Contrary to what you're probably assuming, crafting an ombrГ© lip isn't has hard as you think-you just need a few basic tools (ones you probably already have in your makeup drawer).
In case you were wondering what Bryce Dallas Howard has been up to since The Help or even Twilight: Breaking Dawn, here's the answer: a lot. Not least of which was filming one of the most anticipated films since our first introduction to the world of Jurassic Park: Jurassic World. The Titian-haired actress starred opposite Chris Pratt in the 2015 summer blockbuster, and we were invited to go behind the scenes to get ready with her for the Los Angeles premiere.
Sometimes, nothing feels better than a night of chilling at home with a glass of wine, watching your favorite romantic comedies, and swooning after the leading ladies' iconic looks. Consciously and unconsciously, rom-com queens like Meg Ryan and Julia Roberts have influenced so many of our beauty choices.
It's a typical sun-drenched afternoon in Los Angeles, and I've found myself in the very atypical situation of wearing matching lab coats with Jessica Alba while making personalized liquid lipsticks. “Do you remember that shade Daniel used on me-the purple-ish, pink color?” she asks her shiny-haired cosmetic chemist, who is overseeing our lipstick experiment.